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June 18, 2025
Luxury Assets

Superyachts: What’s Trending, What to Know Before Buying, and the Real Deal on Investment vs. Enjoyment

Buying a superyacht is one of the ultimate power plays. It screams status, wealth, and total freedom. But it also comes with serious costs, complexity, and choices that can turn a dream boat into a financial iceberg if you’re not careful.

Whether you’re looking to own for pleasure or thinking of entering the charter or resale market, here’s what’s hot, what to check before buying, and how to navigate the fine line between lifestyle and investment.

What Counts as a Superyacht?

A superyacht is generally any private yacht over 24 meters (79 feet) in length. Once you cross 60 meters (197 feet), you’re entering mega yacht territory. These aren’t just boats — they’re floating mansions, often complete with helipads, pools, gyms, cinemas, and full crew.

What’s Trending in the Superyacht World

1. Explorer Yachts Are In
Owners are shifting from just Mediterranean cruising to globe-trotting. Explorer yachts are designed for long-range, off-grid voyages — think Antarctica, the Galápagos, or remote Pacific islands.

2. Eco-Conscious Builds
Hybrid propulsion systems, solar panels, waste treatment tech — buyers are pushing for sustainability. Builders are responding with greener options, even for 100+ meter yachts.

3. Customization Is Everything
Forget off-the-shelf. New builds are getting more personalized — from art galleries onboard to underwater lounges and NFT art walls. It’s all about reflecting the owner’s identity.

4. Charter-Focused Layouts
Many owners now plan to recoup some costs by offering their yachts for charter. This is influencing design: flexible cabins, private VIP decks, and oversized beach clubs are becoming standard.

5. Refit Culture Is Growing
Savvy buyers are snapping up well-built older yachts and refitting them with modern tech and interiors. It’s often faster and cheaper than building new — and greener, too.

What to Know Before You Buy

1. Understand the True Cost
The sticker price is just the beginning. Annual operating costs are roughly 10% of the yacht’s value, including:
• Crew salaries (biggest line item)
• Fuel
• Dockage
• Insurance
• Maintenance
• Winter storage or upgrades

For a €30M yacht, expect to spend at least €3M per year just to keep it running.

2. Build Quality and Yard Reputation Matter
Stick to proven yards: Feadship, Lürssen, Benetti, Heesen, Amels, Nobiskrug. Their resale value holds better, and systems are more reliable.

3. Survey, Survey, Survey
Before buying new or used, hire a marine surveyor. They’ll inspect the hull, engines, systems, and overall condition. For used yachts, also review maintenance logs and refit history.

4. Know the Flag State and Ownership Structure
Where the yacht is registered affects tax, liability, and operational freedom. Common flags: Cayman Islands, Marshall Islands, Malta. Many owners use holding companies or trusts for privacy and tax efficiency.

5. Plan for Crew and Management
Managing a large yacht is a full-time job. Most owners hire a yacht management company to handle compliance, hiring, maintenance, and logistics.

Buying for Pleasure vs. Investment

Buying for Pleasure:
• Focus on comfort, layout, and how you’ll use it (family trips, parties, quiet retreats?).
• Accept the reality: you won’t “make money” — but you might gain life experiences that are priceless.
• Be realistic about usage. Many owners use their yachts less than 8 weeks per year.

Buying with Investment in Mind:
• Some owners charter out their yachts for €150K–€1M per week, depending on size and prestige.
• However, chartering increases wear and tear, requires commercial certification, and often involves heavy crew demands.
• Yachts depreciate — quickly. Expect to lose 20–40% in value over the first 5–10 years unless it’s something iconic or custom-built by a top-tier yard.

Bottom line: superyachts are lifestyle purchases, not financial assets. Charter income can offset costs, but few make a profit.

Selling a Superyacht: What Are the Options?

1. Brokers (e.g., Fraser, Burgess, Edmiston, Northrop & Johnson)
They know the global buyer pool and can handle everything — marketing, negotiation, legal.

2. Off-Market Sales
Discreet, direct, and private — often between UHNW individuals or through wealth managers. These deals depend heavily on personal networks and timing.

3. Boat Shows (Monaco, Fort Lauderdale, Dubai)
Still key venues for showcasing high-end yachts. Many deals start with someone stepping on board during one of these events.

4. Auctions (rare, usually for distressed assets)
Occasionally used when speed matters more than price. Not ideal for maximizing return.

Final Thoughts

Superyachts aren’t rational purchases — and they’re not meant to be. They’re about access, privacy, control, and pleasure. If you’re buying, go in with clear eyes: know what it will cost you, what you want out of it, and how to run it right.

If you can afford it and use it well, a superyacht isn’t just a toy — it’s a passport to a kind of freedom most people will never taste. Just don’t call it an investment unless you’re ready for the long haul, the upkeep, and the occasional shipyard bill that makes you question every life decision you’ve ever made.

Still want one?

You’re not alone.